A good multilingual website has technical characteristics that are not directly visible in the end result but are essential for good indexing by search engines like Google in all languages.
If a website cannot be indexed in a certain language, the person who searches in that language will not find the website in the search results.
Requirements for a good indexing:
- Make separate pages per language (avoid texts in multiple languages on 1 page).
- The language must be declared in the HTML code. In an EN page the code should state that this page is in English, in a FR page it states that the language of the page is French etc. In this way the pages will be indexed in both languages.
- Search engine optimisation (SEO): optimise the website individually for all languages.
All multilingual websites that we create meet the above requirements.