A high-quality multilingual website has technical characteristics that are not directly visible in the end result but are essential for good indexing by search engines like Google in all languages.
If a website cannot be indexed in a certain language, the person searching in that language will not find the website in the search results.
Requirements for good indexing:
- Create separate pages per language (avoid texts in multiple languages on one page).
- The language must be declared in the HTML code. In an EN page the code should state that this page is in English, in a FR page it states that the language of the page is French, and so on. In this way, the pages will be indexed in both languages.
- Search engine optimisation (SEO): optimise the website individually for all languages.
All of the multilingual websites that we create meet the above requirements.