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Website writing tips

Short and clear texts will make your visitors stay.
Website visitors are nearly always in a hurry, you only have a few seconds to get and keep their attention. Visitors don’t read text on pages in detail, they “scan” the pages looking for information that they are interested in.

  • Use short and clear sentences.
  • Write in a concrete manner.
  • Make the text easy “scannable”, using for example bold important words, using numbered or unordered lists and putting the conclusion in a short and bold sentence at the beginning of the paragraph.

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