Short and clear texts will make your visitors stay.
Website visitors are nearly always in a hurry, you only have a few seconds to get and keep their attention. Visitors don’t read text on pages in detail, they “scan” the pages looking for information that they are interested in.
- Use short and clear sentences.
- Write in a concrete manner.
- Make the text easy “scannable”, using for example bold important words, using numbered or unordered lists and putting the conclusion in a short and bold sentence at the beginning of the paragraph.